The problem
Marketing is happening in your business. Someone is posting, running ads, sending emails. But when you walk into a Monday morning meeting and someone asks "is it working?" Do you have a clean answer?
Pipeline feels unpredictable. You're not sure which lever to pull when it drops. You've got people doing marketing, but nobody who owns whether it's driving revenue. That's not a marketing problem — it's a leadership gap. Conduct fills it.
A clear picture of what's working, what isn't, and where marketing is disconnected from revenue. Designed to over-deliver and give you something immediately useful.
A practical 12-month marketing plan structured around your revenue goals. Clear priorities, the right channels, and a rhythm your team can actually work to — with a way to measure whether it's delivering.
A plan without accountability is just a document. We stay embedded in your team, reviewing performance, directing focus, and keeping your marketing on track as your business grows.
About me
Twenty years inside marketing functions — leading teams, managing agencies, running campaigns across New Zealand, Australia, the UK and the Middle East. Hotels, banks, tourism destinations, councils. Big budgets and small ones. Global brands and local ones.
I started Conduct because I kept seeing the same gap — marketing happening in businesses, but nobody accountable for whether it was actually driving revenue. I'd lived that gap from the inside. Conduct is my answer to it.